Agenda 2023

5.00pm

7.00pm 

Icebreaker networking event kicking off at 5pm BST in the '1864 Suite', a brand new space within Emirates Old Trafford, home of Lancashire Cricket. The easiest way to reach the venue is by tram. The closest tram stop is Piccadilly, in the basement of Manchester Piccadilly Train station or a short walk to Piccadilly Gardens. The tram to Altrincham goes direct from Piccadilly to Altrincham and stops at Old Trafford, on the doorstep of Emirates Old Trafford.

NB: Make sure to register for this in the event app and note your event app registration is your ticket for the event!

ALSD International Main Track - Legends Lounge
7.55am  8.30am Buses depart from outside The DoubleTree by Hilton Manchester Piccadilly to the Etihad Stadium, home of Manchester City Football Club and City Football Group. You can also get to the Stadium by tram; simply walk to Manchester Piccadilly Train Station, go to the tram stop in the basement, get the tram to Ashton and alight at the 'Etihad Stadium' stop.
8.30am 9.00am Exhibition halls open, coffee, tea & light breakfast in 93:20 Central and 93:20 West
9.00am 9.20am Opening Keynote: City Football Group and Co-op Live. Speakers: Danny Wilson, Managing Director, Manchester City Operations; and Gary Roden, Executive Director & General Manager, Co-op Live.
9.25am 9.55am Beyond Bricks & Mortar: How Stadia & Arenas Can Become Pulse Points for Communities Through Engagement & Delivery of Enhanced Stakeholder Experiences. Moderator: Victoria Matthews, Executive Officer, European Arenas Association. Speakers: Robert Fitzpatrick, CEO, The Odyssey Trust; Nick Sautner, CEO, Eden Park Stadium; Julien Rongier, CRO, Accor Arena & Paris Entertainment Company; and Juan Pedro Romera, Director of Sports & Entertainment Project Team, ERRE.
10.00am 10.35am Flexible by Design: Why Venue Flexibility is Key to Maximising Revenue. Moderator: Tom Roche, Director, Sports & Events, The Parker Company. Speakers: Jen Mitchell, General Manager, AO Arena; Alexandra Goldsack, General Manager, Terraplas; Rob Paddon, Head of Sales, Ascot Racecourse; Marc Lee, Principality Stadium Experience Sales Manager, Welsh Rugby Union; Andy O'Sullivan, Venue Director, Tottenham Hotspur.
10.35am 10.55am Delivering a Reimagined Anfield Road Stand. Speaker: Debbie Power, Associate Director, KSS; and Ciara Olive, Graphic Designer, KSS.
11.00am 11.20am Coffee & tea in the Exhibition Halls: 93:20 Central and 93:20 West. Sponsored by: Portview.
11.20am 11.50am Selling Suites Online: How SoFi Stadium has Embraced Technology to Improve the Suite Buying Experience & Grow Premium Revenue. Moderator: Amanda Verhoff, President, ALSD. Speakers: Mike Forrester, Vice President of Premium Sales & Service, SoFi Stadium and Hollywood Park; and Scott Spencer, President, SuitePro.
11.55am 12.25pm Club Level: Optimising Your Premium & Hospitality Spaces. Moderator: Shawn Doss, CBO, Elevate. Speakers: Vicky Jaycock, Head of Premium Sales - New Stadium, Everton; Matt Botten, Senior Director, Premium Seating, The O2; Jake Bye, Senior VP, Ticketing & Premium, New York Mets; Becci Thomson, Head of Premium Sales & Service, Co-op Live; and Will Hitch, Director, Motion Project Management

12.30pm

1.00pm

Arsenal’s Hospitality Platform: A Fan Centric Digital Transformation. Moderator: Roy Yaoz, CCO, Triple Jump Technologies. Speakers: Amy Trynka, Ticketing & Venue Strategy Lead, Arsenal Football Club; and Sav Rathour, Senior Manager – Premium Services, Arsenal Football Club.

1.00pm 2.00pm Lunch with networking in the Exhibition Halls: 93:20 Central and 93:20 West. Sponsored by Triple Jump Technologies
2.00pm 2.35pm Transforming Limitations into Innovation: Reimagining Hospitality at Hampden Park's Historic Venue. Moderator: Jessica Gaffney, Founder/CEO, Wavework. Speakers: Kathryn Morgan, Business Development Director, Sodexo Live!; Rucelle Soutar, Chief Financial Officer, Scottish Football Association; and Roy Westwood, CEO & Director of Strategy & Innovation, Forward Associates. 
2.40pm 3.00pm

The New Role of Technology Providers in the Venues, Media & Entertainment Industry. Sponsored by HPE Aruba. Moderator: Graeme Kane, EMEA Hospitality, Sports & Entertainment Business Development Manager, HPE ArubaSpeakers: Leighton Griffiths, Head of Stadiums, Venues, Media and Entertainment (EMEA/APAC), Verizon Business Group; and Simon Wilson, CTO UK & Ireland, HPE Aruba

3.05pm 3.35pm The Fan Journey. Moderator: Bas Schnater, CEO, Fan Engagement Consultancy. Speakers: Peter Filopoulos, Head of Marketing, Communications & Corporate Affairs, Football Australia; Dr Louis Marciani, Director & Founder, IIFX; Alex Gaigne, Product Marketing Manager, SumUp; and Mark Bradley, Founder & Director, The Fan Experience Company. 
3.40pm 4.00pm Collaborating to Create Sustainable Premium Spaces. Speaker: Paul Lavery, COO, Portview
4.05pm 4.25pm A Brighter Future with Unilumin. Speaker: Oscar Feng, Head of Sports & Entertainment Division, Unilumin.
4.30pm 4.50pm Business Communities: Communication is Key: Bjorn Poels, CCO, Bundeling; and Mirko Cucchiarelli, Head of Premium Sales & Business Community, AS Roma. 
4.55pm 5.15pm

Keynote: Premium Outcomes Through a Computer Vision Strategy. Speaker: Randy Lack, GM, Computer Vision & Edge Vertical, Dell Technologies. 

5.20pm

5.45pm

 

5.25pm

8.45pm

 

Introducing the '2024 IIFX Innovative Venue of the Year Award'.

A very special behind-the-scenes tour of the Etihad Stadium, finishing with food, drinks and networking. Tour sponsors: Populous / Terraplas / DawnVale / KAPPTURE / Fabulous Fan Fayre (F3) / Unilumin / Legends Buses return to the official show hotels 8.30-9.30pm.

Post conference drinks in the DoubleTree by Hilton Manchester Piccadilly sponsored by Sports Venue Business

IIFX Track - Joe's West 
7.55am 8.30am

Buses depart from outside The DoubleTree by Hilton Manchester Piccadilly to the Etihad Stadium, home of Manchester City Football Club and City Football Group. You can also get to the Stadium by tram; simply walk to Manchester Piccadilly Train Station, go to the tram stop in the basement, get the tram to Ashton and alight at the 'Etihad Stadium' stop.

Exhibition halls open, coffee, tea & light breakfast in 93:20 Central and 93:20 West 

9.00am

 

9.20am

 

 

Opening Keynote: Manchester City Football Club/City Football Group: Speakers: Danny Wilson, Managing Director, Manchester City Operations; and Gary Roden, Executive Director & General Manager, Co-op LiveMain Stage (Legends Lounge)

 

10.40am

 

11.20am

 

 

Martyn’s Law and Its Effect on Assuring a Premium Experience. Speaker: Michael ”Mick” O’Connell, Managing Director. Critical Insights Consultancy.

 

11.25am 11.45am Coffee & Tea with Networking in the Exhibition Halls: 93:20 Central and 93:20 West

11.50am

 

12.50pm

 

Preparedness for Incident Management to Help Assure a Premium Experience. Speakers: Michael ”Mick” O’Connell, Managing Director, Critical Insights Consultancy; and Eileen Williams MBE, Senior Safety Officer, Tottenham Hotspur Football Club.
1.00pm 2.00pm

 

Lunch with networking in the Exhibition Halls: 93:20 Central and 93:20 West

 

2.00pm

 

3.00pm

 

 

Designing Safety, Security & Customer Service for a Premium Experience. Speaker: Darren Whitehouse, Head of Strategy and Partnerships, Sports Grounds Safety Authority (SGSA). Panelists: Michael ”Mick” O’Connell, Managing Director, Critical Insights Consultancy; and Eileen Williams MBE, Senior Safety Officer, Tottenham Hotspur Football Club.

 

3.05pm

 

3.35pm

 

 

The Fan Journey. Moderator: Bas Schnater, CEO, Fan Engagement Consultancy. Speakers: Peter Filopoulos, Head of Marketing, Communications & Corporate Affairs, Football Australia; Dr Louis Marciani, CEO & Founder, IIFX; Alex Gaigne, Product Marketing Manager, SumUp; and Mark Bradley, Founder & Director, The Fan Experience Company (Main Stage: Legends Lounge)

 

3.45pm

 

4.00pm

 

 

Coffee & tea in 93:20 Central and 93:20 West. Sponsored by Databuoy.

 

4.05pm

 

4.45pm

 

 

Mitigating Risks and Taking Action for Venue Safety: Little Caesars Arena’s Gunshot Detection System.  Speakers: Kathleen Griggs, President, Databuoy Corporation; Mike Hartnett, Vice President, Venue Security, Ilitch Sports and Entertainment, Detroit Red Wings and Detroit Tigers.

 

5.00pm

 

5.20pm

 

 

Keynote: Randy Lack, GM, Computer Vision & Edge Vertical, Dell Technologies. (Main Stage: Legends Lounge) 

 

5.45pm

 

8.45pm

 

 
Introducing the '2024 IIFX Innovative Venue of the Year Award'.
 
A very special behind-the-scenes tour of the Etihad Stadium with networking, food and drinks.

Tour sponsors: Populous / Terraplas / DawnVale / KAPPTUREFabulous Fan Fayre (F3) / Unilumin / Legends
 
8.30pm 9.30pm

Buses return to the official show hotels.

Post conference drinks in the DoubleTree by Hilton Manchester Piccadilly sponsored by Sports Venue Business

 
ALSD International Main Track - Legends
8.00am  8.30am Buses depart from outside The DoubleTree by Hilton Manchester Piccadilly to the Etihad Stadium. You can also get to the Stadium by tram; simply walk to Manchester Piccadilly Train Station, go to the tram stop in the basement, get the tram to Ashton and alight at the Etihad Stadium.
8.30am 9.00am Light breakfast & networking in the Exhibition Halls 93:20 Central and 93:20 West
9.00am 9.30am CAPEX Projects & Gaining a ROI: When & How Often Should you Invest in your Venue? Moderator: Peter Filopoulos, Head of Marketing, Communications & Corporate Affairs, Football Australia. Speakers: Andy Price, Commercial Director, Ticketing & Arenas, NEC Group; Nick Sautner, CEO, Eden Park Stadium; Javier Doña Viaña, Project Manager - Stadium, Real Betis; Tom Doyle, Vice President of Project Development, Legends International; and Andy O'Sullivan, Venue Director, Tottenham Hotspur.
9.35am 10.05am Green Credentials: Focus on Sustainability. Sponsored by Elavon. Moderator: Rich Krezwick, Consultant, ALSD International/ALSD. Speakers: Scott Frisby, Head of Strategy, Elavon; Sara Tomkins, Marketing & CSR Director, Co-op Live; and Pete Bradshaw, Director of Sustainability, Manchester City Football Club. 
10.10am 10.40am Major League: Bringing an All-American MLB Experience to Europe. Sponsored by Freemans Event Partners. Moderator: Robyn Black, Head of Content, Fleet Street Communications. Speakers: Gary Bell, Commercial Director, London Stadium, Elliott Moore, General Manager, Delaware North; and Stephen Freeman, CEO, Freemans Event Partners.
10.45am 11.20am The AO Arena: Evolving Amazing Venues. Moderator: Katie McIntyre, CEO, Sports Venue Business. Speakers: Jon Lee, Creative Director, 20.20 Ltd; Jen Mitchell, GM, AO Arena; James Bradshaw, Real Estate Development Director, ASM Global; Tristan Evans, Founder & Managing Director, Motion Project Management; and Oliver Wright, Premium Hospitality Director, ASM Global.
11.20am 11.35am Coffee & tea in the Exhibition Halls 93:20 Central and 93:20 West
11.35am 12.05pm Maximising Demand & Growing Revenue Through Strategic Sales Strategies to Help Protect During Recessions & Deliver More Contractually Obligated Revenues. Moderator: Giles Bayliss, FutureTicketing. Speakers: James Bradshaw, Real Estate Development Director, ASM Global; Hayley Wood, Senior Commercial Director, Formula 1; Matt Seu, Director, Premium Sales, Milwaukee Bucks & Fiserv Forum; Andy O'Sullivan, Venue Director, Tottenham Hotspur; and Ted Glick, Senior Vice President, Legends Global Sales.
12.10pm 12.30pm The Science Behind Wayfinding & Brand Activation. Simon Borg, Head of Brand Activation, Populous.
12.35pm 12.55pm

Eye In The Sky: Smarter Stadium Concessions with KAPPTURE Computer Vision. Moderator: Marcus Fuller, Business Development Manager, KAPPTURE. Speakers: Mike Morris, Director of Technology & Strategy, City Football Group; Matt Jenkins, CEO, KAPPTURE; and Neil Haran, CTO, KAPPTURE.

1.00pm 1.45pm Lunch in the Exhibition Halls 93:20 Central and 93:20 West, with a lunchtime keynote: Passion, Purpose & Profits. The Blank Family of Businesses Core Values are Lead by Example, Put People First, Innovate Continuously, Giveback to Others, Listen & Respond and Include Everyone. Speaker: Harry Hynekamp, Vice President of Guest Experiences, AMB Sports + Entertainment and IIFX Distinguished Fellow.
1.50pm 2.20pm Partner Power: A How-To When it Comes to Optimising Sponsorships & Partnerships. Moderator: Rich Krezwick, Consultant, ALSD International/ALSD. Speakers: Nic Bee, Ticketing & Hospitality Director, Formula E; Maxwell Fenton, Director of Sales - Formula 1®, Elevate; and Vicki Donlon, Commercial Manager, HRI Racecourses.
2.25pm 2.55pm From Venue to Vision: A Candid Conversation with Sodexo Live! UK & IE CEO on Navigating the Journey from Venue Operations to Catering Provider Excellence. Speaker: Rebecca Kane Burton, CEO, Sodexo Live! UK & IE. Moderator: Katie McIntyre, CEO, Sports Venue Business.
3.00pm 3.20pm Creating Loyalty: How to Deliver Customer & Staff Loyalty. Delivering Authentic Experiences Through Your Front-line Staff. Matt Lynch, Managing Director, MoonShot. Speakers: Jessica Gaffney, Founder/CEO, Wavework.
3.25pm 3.45pm Powering Premium: The New Everton Stadium Story. Speakers: Vicky Jaycock, Head of Premium Sales - New Stadium, Everton Football Club; and Paola Garçon Muñoz, 3D Digital Venue.
3.50pm 4.10pm

Powering Optimised Sales & Service. Speakers: Ciaran O’Morain, Managing Director, Qualflow; and Michael Tansey, Head of Bar & Cellar Operations, Fabulous Fan Fare (F3) at The Etihad Stadium.

4.15pm 4.35pm Closing Keynote: Shaping Fan Behaviour for a Premium Experience. Speaker: Professor Chris Kemp(Main Stage: Legends Lounge)
4.40pm 5.40pm Closing Reception. Event closes...see you at ALSD International 2024!
IIFX Track - Joe's West
9.20am 10.05am

Passion, Purpose & Profits. The Blank Family of Businesses Core Values are Lead by Example, Put People First, Innovate Continuously, Giveback to Others, Listen & Respond and Include Everyone. Speaker: Harry Hynekamp, Vice President of Guest Experiences, AMB Sports + Entertainment and IIFX Distinguished Fellow.

11.10am 11.40am Coffee & Tea in the Exhibition Halls 93:20 Central and 93:20 West
11.45am 12.35pm The Premium Experience Depends on Integrity in Sport and Betting. The Growth of Sports Betting & Online Gaming is Challenging the Sports & Entertainment Industry with Increasing Incidents & Match-fixing. Speakers: Michael ”Mick” O’Connell, Managing Director, Critical Insights Consultancy; Daniel Heal, Partner, Global Head of Sport, Entertainment & Major Events, Control Risks; and Emma Jayne Turner, Engagement Manager, National Crime Agency (NCA) and UK Financial Intelligence Unit (UKFIU)
1.00pm 2.00pm Lunch in the Exhibition Halls 93:20 Central and 93:20 West
4.15pm 4.35pm Closing Keynote: Shaping Fan Behaviour for a Premium Experience. Speaker: Professor Chris Kemp(Main Stage: Legends Lounge)
4.40pm 5.40pm Closing Reception
5.40pm   Event closes...see you at ALSD International 2024!
Tech Track - 93:20 East
9.00am 9.35am

Agile Intelligent Venues. Speakers: Sanjeev Katwa, Technology Director, Tottenham Hotspur and Simon Wilson, CTO UK + Ireland, HPE Aruba

9.40am 10.15am

The Customer Journey: Twickenham’s Digital Approach to the Customer Journey. Moderator: Roy Yaoz, CCO, Triple Jump Technologies. Speakers: Nils Braude, Managing Director, Twickenham Experience Ltd; and Laura Jefferies, Head of Marketing, Twickenham Experience Limited. 

10.20am 10.40am

Revolutionising Sports Ticketing Sales: Harnessing AI & Automation to Super Power Your Sales Team. Speakers: Scott Kornfield, Co-Founder, WolfCycle and Joe Redmon, Senior Director - Membership and Hospitality, New York City Football Club.

10.45am 11.15am

How is Technology Enabling Clubs & Venues to Achieve Operational Excellence? Speakers: Chris Bergs, Sales & Partnerships Director, be•at venues; Vincent Steinmann, Vice President, Operations & Communications Director, FC Lausanne Sport; and Gordon Kaye, Director, RESULT Sports.

11.20am 11.40am Coffee & Tea in the Exhibition Halls 93:20 Central and 93:20 West
11.45am 12.20pm

Emerging Technologies: From Wearables to IoT and Smart Stadia. Moderator: Speakers: Angela Davies, Head of Partnerships, DIGISEQ; and Yuval Molcho, Chief Business Officer, NINA LABS.

12.25pm 12.55pm

Data-Driven Strategies for Enhancing Customer Experiences and Revenue Generation. Moderator: Jessica Gaffney, Founder/CEO, Wavework. Speakers: David Garth, Vice President of Commercial Revenue, Legends International; Catherine Downes, Co-Founder & COO, usheru Live; and Barrie Hill, UK Development Director, JT Tech.

1.00pm 1.45pm Lunch in the Exhibition Halls 93:20 Central and 93:20 West
1.50pm 2.25pm

Innovations in Sports Sales & Service Enablement Technology. Moderator: Candy Fuzesy, Vice President of Team & Venue Partnerships, Suite Experience Group. Speakers: Jessica Gaffney, Founder/CEO, Wavework.

3.00pm 3.20pm

Creating Loyalty: How to Deliver Customer & Staff Loyalty. Delivering Authentic Experiences Through Your Front-line Staff. Matt Lynch, Managing Director, MoonShot. Speakers: Jessica Gaffney, Founder/CEO, Wavework. (Main Stage: Legends Lounge).

3.25pm 3.45pm Solution Session: Powering Premium. Speakers: Vicky Jaycock, Head of Premium Sales - New Stadium, Everton Football Club; and 3D Digital Venue. (Main Stage: Legends Lounge).
4.15pm 4.35pm

Closing Keynote: Shaping Fan Behaviour for a Premium Experience. Speaker: Professor Chris Kemp(Main Stage: Legends Lounge).

4.40pm 5.40pm Closing Reception
5.40pm   Event closes...see you at ALSD International 2024!


Presenting Partners

Main Event Sponsors

Sponsors