Agenda 2022 (2023 to follow soon)

6.00pm 8.00pm Networking event at the ArcelorMittal Orbit in Queen Elizabeth Olympic Park, close to the show hotels, The Gantry and The Stratford                                                                                                                                
8.00am  8.15am Buses depart from outside The Gantry London to take those staying at one of the official show hotels to Tottenham Hotspur Stadium

Exhibition opens, coffee, tea & light breakfast in the Exhibition Hall (East Hospitality Level 2), provided by Levy UK + Ireland


Opening Keynote: Laura Chiplin, Head of Visitor Attractions & Events, Tottenham Hotspur Football Club


State of the Industry: Presented by Matthew Avila, Project Manager, Hunden Strategic Partners. Hear about what facilities are going up, trends in different sports and facility types, and new research.


Current & Future Trends in Sports Venue Design - sponsored by PopulousSpeaker: Liam Doyle, Principal, Jump Studios.

11.25am 11.50am

Tea & coffee in the Exhibition Hall provided by Levy UK + Ireland


How Technology Enables Premium Guest Experiences. Speakers: Jeff Wollen, Chief Information Officer, Marylebone Cricket Club (MCC); Mike Bohndiek, Founder & CEO, PTI Digital; and Roy Yaoz, CCO, Triple Jump Technologies.


Commercialising the Guest Experience. Moderator: Natasha Thiebaut, Director, Bluerock Sports & EntertainmentSpeakers: Laura Chiplin, Head of Visitor Attractions & Events, Tottenham Hotspur Football Club; Oliver Wright, Premium Director, Europe, ASM Global; Vicky Jaycock, Senior Manager, New Stadium Sales, Everton; and Roy Westwood, CEO, Forward Associates.

1.05pm 2.00pm

Lunch provided by Levy UK + Ireland with networking in the Exhibition Hall


The Future of Hospitality - sponsored by Sports Travel & Hospitality (STH). Moderator: Amanda Verhoff, President & Executive Director, ALSDSpeakers: George Vaughan, Head of Technology, Ascot Racecourse; Angus Brown, Head of Sales & Business Development, Sports Travel & Hospitality (STH Group); and Hayley Wood, Commercial Manager, Formula 1®.


Customer Experience & The New Now - sponsored by dasGate. Moderator: Nicholas Brice, CEO, Soul Corporation. Speakers: Robert Fitzpatrick, CEO, The Odyssey Trust; Alfonso Urrizburu, Business Unit Director, dasGate; Une Marija Jurkstaite, Head of Experience, YTL Arena Bristol; Christian Lau, CTO, Los Angeles Football Club; Bjorn Poels, CCO, Bundeling; and Terrie Smith, CEO, DIGISEQ.

3.35pm 3.55pm

Tea & coffee in the Exhibition Hall provided by Levy UK + Ireland


New Builds & Renovations - sponsored by WilkinsonEyre. Moderator: Tom Roche, Sales & Projects Director - UK & Europe, The Parker Company. Speakers: Ben Kensell, CEO, Hibernian FC; Sam Wright, Director of Sport, WilkinsonEyre; Richard Mulvenna, Head of Design, Portview; and Nick Lekos, Global Director of Sales, Spring USA.


Is Your Venue Ready for the Metaverse? Presentation by Francis Casado, Head of International Business Development, 3D Digital Venue

5.10pm 8.00pm

Presentation of the IIFX Innovation Venue Award to Tottenham Hotspur, by Dr. Lou Marciani, Co-founder, IIFX followed by a very special behind-the-scenes tour of Tottenham Hotspur Stadium, presented by Tottenham Hotspur, F3 Architects and Levy UK + Ireland, with presentations from Ian Laurence, Partner, F3 Architects; Rak Kalidas, Commercial Director, Levy UK + Ireland, closing with networking, food and drinks in the Exhibition Hall. Tour sponsors: F3 ArchitectsPortview / Forward Associates / Populous / Terraplas

8.00pm 8.15pm Buses return to the official show hotels.
8.00am  8.15am

Buses depart official show hotels for Tottenham Hotspur Stadium.

8.45am 9.15am

Light breakfast provided by Levy UK + Ireland & networking in the Exhibition Hall


Diversifying for Different Audiences. Moderator: Katie McIntyre, Executive Director / CEO, ALSD International / Sports Venue Business. Speakers: Amy Trykna, Senior Ticketing & Strategy Manager, Arsenal; Tom Lynch, Group Commercial Director & SVP, Europe, ASM Global; Jon Lee, Global Creative Director, 20.20 Ltd; and Oliver Page, General Manager, Snøhetta.


Tech Talk: Utilising Technology to Drive Revenue. Presentation by Steve McArdle, Director of Stadia & Venues, Bleep UK plc / Global Payments Inc


New Expectations & Market Forces: A Single Source of Truth. Moderator: Olivier Toth, President, European Arenas Association | CEO, Rockhal. Speakers: Birgit Ketele, MarTechComms Manager, Sportpaleis and Matt Botten, Senior Director, Premium Seating, The O2 arena / AEG.

11.15am 11.45am

Coffee & tea in the Exhibition Hall provided by Levy UK + Ireland 


Optimising the Premium Seat Experience - sponsored by Portview. Moderator: Andy Rice, COO, Major Events International. Speakers: Marc Lee, Sales Manager, Principality Stadium Experience/WRU; Adam Hateley, Sales & Retention Director, Levy UK + IrelandBorja Gonzalez Bilbao, Chief Business & Innovation Officer, Athletic Club; and Oded Efrati, CBDO, NINA Labs


Sales, Staffing & Servicing Premium to Create Loyalty. Moderator: Jessica Gaffney, VP, Technology Division, ALSD. Speakers: Maxwell Fenton, Premium Experiences Leader, Tottenham Hotspur Stadium / Elevate Sports Ventures; Luc Vanhecke, Co-Founder, iXpole; and Mike Jeanes, Director, Account Management (EMEA), Ungerboeck

1.15pm 2.15pm

Lunch in the Exhibition Hall, provided by Levy UK + Ireland


Revenue Generation: Optimising Your Hospitality SpaceModerator: Tom Roche, Sales & Projects Director - UK & Europe, The Parker Company. Speakers: David Da Costa, CEO, Bendac Group; Simon Bee, Design Director, Benoy, Alex Avery, CEO, Pragma; and Ralph Hearnshaw, Managing Director, Nowy Styl UK.


The Hospitality Ticketing Journey as Part of a Unique Premium Experience. Speakers: Nils Braude, Managing Director, Twickenham Experience Ltd; Roy Yaoz, CCO, Triple Jump Technologies; and Alice Chiplin, Head of Guest Experience, Tottenham Hotspur.


Football for All: Hospitality Reimagined. Speakers: Vicky Jaycock, Senior Manager, New Stadium Sales, Everton and Roy Westwood, CEO & Director of Strategy, Commercial & Innovation, Forward Associates.

4.25pm 4.50pm

Closing Keynote: Christian Lau, Chief Technology Officer, Los Angeles Football Club (LAFC)

5.00pm 6.00pm

Closing reception in East Stratus with drinks provided by Levy UK + Ireland


Event closes...see you at ALSD International 2023!

Presenting Partners

Main Event Sponsors



Exhibiting Sponsors

Media Partners