
Adam is a senior hospitality director, having spent more than 30 years honing his craft in the industry.
Adam has been a CEO and Director of major hospitality F&B businesses, most recently as Managing Director of Emirates Leisure Retail Asia Pac from 2011 until 2019.
In 2019, he founded Ground Control Global from a need to provide an advisory business that at its heart had senior operational experience that could make a difference.
He is currently working on projects in Australia, including the new recently opened $900M Sydney Football Stadium, and is part of the working group for the $1BN redevelopment of the ‘Gabba’ for the 2032 Olympics.
Adam specialises in high level F&B Masterplanning and running large scale stadia RFP’s.