Advisory Board

The ALSD International Advisory Board features some 40+ C-suite industry executives from across the globe, who help shape the conference agenda and share their insights on the latest industry challenges, best practices, lessons learned, innovations and developments, as well as taking member questions.

Board members include:

  • Nic Bee, Ticketing & Hospitality Director, Formula E
  • Hayley Wood, Senior Commercial Manager, Formula 1
  • Paula D'Arienzo, Head of Hospitality, FIFA
  • Kelsey Bannister, Vice President, Premium Sales & Service, Milwaukee Bucks & Fiserv Forum - USA
  • Tony Shotton, Deputy Head of Venue Sales, Manchester City Football Club - England
  • Rob Paddon, Sales Director, Ascot Racecourse - England
  • Mirko Cucchiarelli, Head of Premium Sales & Business Community, AS Roma - Italy
  • Jen Mitchell, General Manager, AO Arena Manchester - England
  • Nick Sautner, Chief Executive, Eden Park Stadium - New Zealand
  • Franco Segarra, Innovation Director, Valencia CF - Spain
  • Jerome Mazet, Head of Commercial & Marketing, Etihad Arena - Abu Dhabi
  • Becci Thomson, Head of Premium Sales, Co-op Live - England
  • Milos Nenadovic, LaLiga - Spain
  • Borja Gonzalez Bilbao, Chief Business & Innovation Officer, Athletic Club - Spain
  • Roy Tewell, Vice President, Sales, Elevate Sports Ventures - USA
  • Victoria Matthews, Executive Officer, European Arenas Association (EAA)
  • Sarah Medcalf, Head of Supporter Services, Newcastle United Football Club - England
  • Peter McKenna, Stadium Director, Croke Park Stadium - Republic of Ireland
  • Maria Pola, Head of VIP Hospitality Services, Arena Riga - Latvia
  • Patrick Jenkinson, Commercial Director of Venue & Ecomm, Manchester United Football Club - England
  • Nils Braude, Managing Director, Twickenham Experience Ltd/The RFU - England
  • Marc Lee, Sales Manager, Principality Stadium Experience/The WRU - Wales
  • Vicky Jaycock, Head of Premium Sales - New Stadium, Everton Football Club - England
  • Stephanie Bax, Managing Director, CAA ICON - England
  • Dan Whitehead, Senior Business Development Manager, Premium Ticketing & Corporate Accounts, Lancashire Cricket - England
  • Tom McCann, Venue Director, Arsenal Football Club - England
  • Robert Fitzpatrick, CEO, The Odyssey Trust (The SSE Arena, Belfast) - Northern Ireland
  • Paul Dermody, Chief Executive, Horse Racing Ireland - Republic of Ireland
  • Richard Lymbery, Group Head of Catering & Events, Arena Racing Company - England
  • Ben Scodeller, Club London Manager, West Ham United FC - England
  • Andy Muggleton, Commercial Director, Marylebone Cricket Club/Lord's Cricket Ground - England
  • Ben Johnson, SVP Strategy & Development, SailGP - USA
  • Alistair Spears, Head of Sales, Leicester City FC - England
  • Gary Bell, Commercial Director, London Stadium - England
  • Une Jurkstaite, Head of Experience, YTL Arena Bristol - England
  • James Bisgrove, Commercial & Marketing Director, Rangers - Scotland
  • Maxwell Fenton, Director of Sales - Formula 1, Elevate Sports Ventures - England
  • Anthony Cole-Johnson, Commercial Director, Ospreys Rugby - England
  • James Wootton, Head of Sales & Events, Northampton Saints Rugby - England
  • Matt Botten, Senior Director, Premium Sales, The O2 London - England
  • Luke Leverett, Event Hospitality Business Development Manager, The Goodwood Group - England
  • Thorsten Theys, COO, KV Oostende - Belgium 
  • Andy O'Sullivan, Venue Director, Tottenham Hotspur FC - England 
  • Duncan Fraser, Senior Football & Sports Consultant, including with UEFA - Scotland 

Watch the webinar on "Customer Experience & The New Now" with Becci Thomson, Head of Premium Sales, Co-op Live, Milos Nenadovic, former Senior Manager, Business Operations, Euroleague Basketball and Victoria Matthews, Executive Officer, European Arenas Association (EAA).


ALSD International 2024: Details to be announced soon...


Advisory Board meeting

Presenting Partners

Main Event Sponsors