Advisory Board


The ALSD International Advisory Board features some 35+ industry leading executives from across the globe, who get together once a quarter to discuss the latest challenges, best practices, lessons learned, innovations and developments, as well as taking member questions. Recordings of each meeting will be made available to members post-event.

Board members include:

  • Peter McKenna, Stadium Director, Croke Park Stadium - Republic of Ireland
  • Maria Pola, Head of VIP Hospitality Services, Arena Riga - Latvia
  • Nic Bee, Ticketing & Hospitality Director, Formula E
  • Rob Paddon, Sales Director, Ascot Racecourse - England
  • Andrew Sidebotham, Hospitality Commercial Manager, Manchester United - England
  • Nick Sautner, Chief Executive, Eden Park Stadium - New Zealand
  • Franco Segarra, Innovation Director, Valencia CF - Spain
  • Jerome Mazet, Head of Commercial & Marketing, Etihad Arena - Abu Dhabi
  • Becci Thomson, Head of Premium Sales, Co-op Live - England
  • Milos Nenadovic, LaLiga - Spain
  • Nils Braude, Managing Director, Twickenham Experience Ltd/The RFU - England
  • Marc Lee, Sales Manager, Principality Stadium Experience/The WRU - Wales
  • Vicky Jaycock, Senior Manager - New Stadium Sales, Everton FC - England
  • Stephanie Bax, Managing Director, CAA ICON - England
  • Dan Whitehead, Senior Business Development Manager, Premium Ticketing & Corporate Accounts, Lancashire Cricket - England
  • Martin Murphy, Stadium Director, Aviva Stadium - Republic of Ireland
  • Tom McCann, Venue Director, Arsenal FC - England
  • Robert Fitzpatrick, CEO, The Odyssey Trust (The SSE Arena, Belfast) - Northern Ireland
  • Paul Dermody, Chief Executive, Horse Racing Ireland - Republic of Ireland
  • Richard Lymbery, Group Head of Catering & Events, Arena Racing Company - England
  • Ben Scodeller, Club London Manager, West Ham United FC - England
  • Andy Muggleton, Commercial Director, Marylebone Cricket Club/Lord's Cricket Ground - England
  • Ben Johnson, SVP Strategy & Development, SailGP - USA
  • Alistair Spears, Head of Sales, Leicester City FC - England
  • Gary Bell, Commercial Director, London Stadium - England
  • Une Jurkstaite, Head of Experience, YTL Arena Bristol - England
  • James Bisgrove, Commercial & Marketing Director, Rangers - Scotland
  • Maxwell Fenton, Premium Sales Leader, Tottenham Hotspur - England
  • Anthony Cole-Johnson, Commercial Director, Ospreys Rugby - England
  • Tony Davison, Commercial Director, Northampton Saints Rugby - England
  • Matt Botten, Senior Director, Premium Sales, The O2 London - England
  • Luke Leverett, Event Hospitality Business Development Manager, The Goodwood Group - England
  • Thorsten Theys, COO, KV Oostende - Belgium 
  • Andy O'Sullivan, Venue Director, Tottenham Hotspur FC - England 
  • Duncan Fraser, Consultant and UEFA Delegate - Scotland 
  • Borja Gonzalez Bilbao, Chief Business & Innovation Officer, Athletic Club - Spain
  • Roy Tewell, Vice President, Sales, Elevate Sports Ventures - USA
  • Victoria Matthews, Executive Officer, European Arenas Association (EAA)

Watch the first webinar on "Customer Experience & The New Now" with Becci Thomson, Head of Premium Sales, Co-op Live, Milos Nenadovic, former Senior Manager, Business Operations, Euroleague Basketball and Victoria Matthews, Executive Officer, European Arenas Association (EAA).


ALSD International 2023: Etihad Stadium, Manchester, England - October 9-10th


Email Katie McIntyre, Executive Director, ALSD International, at: to secure your place at this must-attend event!

Advisory Board meeting

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