Borja Gonzalez Bilbao is the Chief Business and Innovation Officer at Athletic Club, established in 1898 and owned by members ever since. It is one of the founding Clubs of La Liga with the peculiarity of always competing just with Basque players.
After 100 years, Athletic Club left its old stadium, San Mames, and moved to a new one, built in the same place of the old one.
Experienced in marketing and business development, Borja Gonzalez Bilbao worked since 2014 as Stadium Business Manager on developing the business of San Mames, managing ticketing, food and beverage, hospitality, museum, restaurants, events… Everything that can enlarge the fan experience and increase the incomings.
Nowadays, as Chief Business and Innovation Officer, Borja oversees the whole business units of the Club.