There are idea people and then there are people that make it happen. Jessica Gaffney strikes the perfect balance between the two. Having built a 20+ year career working with sophisticated clientele in the sports and entertainment hospitality industries, Jessica is well-versed in developing connections, relationships, and resources that run deep.
With her trained eye and sharp intuition, Jessica saw the need and opportunity for to improve the premium customer journey. Leveraging her belief that timing and relationships define your path in life and tapping into her innovative spirit, Jessica created WAVEWORK.
Jessica was unable to find a digital customer experience management solution to drive down costs and improve the “human” (i.e. personalised customer service) experience, so she created her own: WAVEWORK.
Wavework is a SaaS platform that enables greater efficiency for a team or venue to extend their reach without expanding headcount, providing greater value with a highly personalised and consistent premium customer experience. Wavework is a compilation of Jessica's deep understanding and true appreciation for elevating the premium customer experience.
This powerful engagement tool delivers a robust analytic output. With Wavework, teams and venues have access to invaluable data around premium event attendees' live experiences, why they go and who they meet while they're there. Event attendees have access to new business connections and pipeline expansion. It is networking with a purpose.
Jessica's industry connections have contributed to the successful development and implementation of Wavework. Her ability to have Wavework become a reality is a testament to years of cultivating meaningful industry relationships across a wide variety of verticals.
What sets Jessica apart is her ability to recognise an opportunity, reach out to her resources and make it happen. Her career in event planning, food and beverage, and sports and entertainment hospitality industries features providing white glove service and flawless execution to heavy-hitters, including the New York Jets, New York Giants, Washington Redskins, Citigroup, AMEX, Cadillac, JP Morgan, Goldman Sachs, and more. Disney Institute and Ritz Carlton training have equipped Jessica to provide impeccable service in all that she does.
Wavework is a reflection of Jessica's awareness and true appreciation for delivering exceptional service, connecting people, helping them achieve their objectives and being the spark that can ignite a new business venture.
Jessica is also now Vice President of the ALSD's Technology Division.