Max Fenton

Director of Sales - Formula 1®

Max has been in the sports and venues industry for over a decade, predominately advising large blue-chip companies and high worth individuals on Premium Experiences.

He started his professional life cutting his teeth in the fiercely competitive world of recruitment, before starting in the industry at the Goodwood Estate on the Sussex Downs.

From there the World’s Most Famous Racecourse, Ascot Racecourse, came knocking and Max relocated to the Berkshire town to take on this new challenge.

After 9 years, 4 promotions and multiple sales person of the year awards, he took up the challenge of looking after a team within the Premium department at the market leading Tottenham Hotspur Stadium.

From here, Max has elevated his career to the position of Director of Sales for Formula 1® at Elevate, focusing on generating new clients for the most curated experiences in world sport, at races across the globe.

Max founded a network during COVID to support the Sports & Venues industry called #BEAGOODSPORT. He is also a member of ALSD International Advisory Board, contributing to best practice and building synergy across our growing network of 40 high-level industry executives.



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