Natasha is a Director of Bluerock Sports & Entertainment, a consultancy company, specialising in operating and commercialising venues. She has spent her 25-year career working with venues to maximise revenues from premium seating, partnerships, catering and ticketing.
Previously, Vice-President of IMG’s Stadium Division, she created the Club Wembley corporate seating programme and hospitality sales operations for the UEFA European Championships.
She has created hospitality schemes for Besiktas and Galatasaray in Turkey, FC Porto in Portugal and the Maracana in Brazil. She worked on the operational design strategy for three of the new FIFA World Cup 2022 venues in Qatar and is currently working on arena projects in Japan, Nigeria and the Middle East.
Natasha has also managed sponsorship programmes for The FA and the Football Association of Ireland (FAI).