Roy Westwood

Founder & CEO
Forward Associates
Roy Westwood

Roy Westwood founded Forward Associates in 2015, following a 20+ year career working for some of the hospitality industry’s biggest players. His early career was predominately on the high street, troubleshooting branded chains and plotting the course for a number of celebrity chef-led restaurants. As a consultant, he played a key role in shaping the food and drink revolution of the late 1990s.

By the turn of the century, the UK’s relationship with eating-out was unrecognisable and Roy sensed a similar transformation was happening within the Sports and Leisure industry. Keen to remain at the forefront of another fast-moving sector on the cusp of reinvention, Roy joined Compass Group.

His role as Director of Strategy & Innovation saw him transfer his skills into venue strategy, concept development and experiential design. Leading the innovations team, Roy was behind the decision to bring the successful Levy Restaurants brand to the UK. 

At Compass, he sat on the board of directors for over five years and had full responsibility for almost 70 capital projects, including the new stadium for Tottenham Hotspur, The O2 and The Championships – Wimbledon

In 2015, keen to keep developing the sector, he set up Forward Associates, who have quickly become thought leaders within the venue industry, judging at The Restaurant and Bar Design Awards and delivering keynote speeches at the ALSD International and Stadia Business Summits.

Today, the currency of experiences has never been more valuable. Roy cleverly understands the perfect experience is not made up of one thing but a number of components which must all come together seamlessly.

For further information, call: +44 (0)75 54333795 or visit the website at:




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