Une Marija Jurkstaite recently took up the role of Head of Experience for YTL Arena Bristol, a new 17,000-capacity arena for the South West of England.
Une will play a pivotal role in growing the YTL Arena fan database and ensuring each event sells to its targeted full capacity. She will drive the world-class digital user experience across ticketing, food and drink ordering, travel and loyalty programmes.
Une joins the team from her previous role as Chief Business Officer for Žalgiris Arena where she developed a track record for driving fan growth and creating a “sell-out” culture at the venue. Žalgiris Arena is a 20,000-capacity indoor arena hosting international sell-out concerts, large exhibitions and national conferences. It is also home to Žalgiris Basketball Club, a top competing EuroLeague team, with 23 Lithuanian championships under its belt.