Vicky Jaycock

Vicky J
Senior Manager, New Stadium Sales

Vicky has enjoyed a 15+ year career leading premium inventory sales and developing commercial innovation projects across sport stadia and live event venues. Proven in her approach to deliver sales success within the Premier League and music venues, Vicky joined Everton Football Club in 2022 to play a pivotal role in shaping the strategy for seasonal bars, restaurants and experience sales at their iconic new waterfront stadium.

Everton’s new 52,888 capacity home will breathe new life into Liverpool’s North Docks while setting an exciting benchmark for stadium architecture. Vicky leads a dedicated New Stadium Sales team, newly recruited to drive seasonal membership revenue to maximise the potential of the Club’s £500m new home.

Vicky is also a member of ALSD International Advisory Board, contributing to best practice and building synergy across our growing network.



Presenting Partners

Main Event Sponsors


Exhibiting Sponsors

Media Partners