20.20 Ltd

20.20 Ltd is an experience consultancy. By understanding human behaviours we help our clients design brands and experiences that deliver commercial success and social engagement.

20 sports are experts in brand-definition and experience-making, for global sport and entertainment leaders. Our fan-first strategies and game-changing experiences, maximise fan wants with commercial needs. Our work centres on creating new and authentic physical enhancements, for world-class stadia and arena. With award winning innovation spanning over 30 years, we have led the realisation of over 100 benchmarked sport hospitality & club spaces all around the world.

GA / Fan engagement

  • Concourse experience & kiosk planning
  • Home making and storytelling
  • Sports Bars (GA & Club level)
  • Studio retailing

Change leadership / Building for Success

  • Brand identity & cultural alignment
  • First team / Academy space planning and design
  • HQ / Media centre design
  • Marketing and Sales materials

Premium / Club level

  • Entry-level hospitality
  • VIP / Club houses
  • Box suites/Box reimagination
  • HNWI Hospitality

Venue maximisation & insight Consultancy

  • Fan journey mapping / match day experience audit
  • Sports & Entertainment Hospitality thought-leadership and trend studies
  • Stadium refurbishment masterplanning
  • Club level / hospitality commercial strategy and tiering

Contact: Jon Lee, Creative Director



Presenting Partners

Main Event Sponsors